Yesterday, I attended the first of two sessions in the Teachers As Scholars program entitled Data Visualization. The course is being taught by Hanspeter Pfister, a Harvard Computer Science professor. The topic was very interesting and I thought I would share the five important principles to creating effective graphs (visulaizations) which we learned in class.
- Graphical Integrity.
Don't distort your data! Start your bar charts and line graphs at zero and if you do not, make sure you add a disclaimer. Make sure that your pie chart percentages add up to 100%. - Keep it Simple.
If it doesn't convey data, remove it. This might include color, lines, shadows or more. - Use the right chart for your information type.
Comparison -- bar charts
Trends -- line charts
Correlation -- scatter plot
Distribution -- histogram
Proportions -- pie chart - Use color strategically.
10% of the male population is color blind and have difficulty distinguishing between red and green. Take this into consideration when you are creating a graph. Consider using color as follows:
If you are ranking items in a category:
Luminance -- the light to dark of a color
Saturation -- how far away from gray
Hue -- Color (e.g., red, green, blue)
Check out ColorBrewer2.org a tool of color scales to help select colors for graphs. - Tell a story with your data.
This helps your audience to gain insight from the data. For more information on this, check out How to Tell a Story With Your Data by Jim Strikeleather in the Harvard Business Review.
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